Update : Guerilla UX, Happy Hour with Gregory Veen & Numbers - Oh My!
i apologize for the lack of posts the last two days. we here at Rocket UI have been pretty busy with a few things and here’s what we’ve been up to.
01. Guerilla UX
we’ve been meeting with designers and just watching them use Rocket UI. from coming to the site to signing up for an account to creating their first Rocket UI widget.
what we’ve found is that because it’s a new application it takes them a bit of time to first figure out what all the options are and what they can do with Rocket UI. we found that they didn’t bother looking at the videos they went straight into it. we also found once they saw transitions in buttons they got really excited. after they had created their first widget we showed them some of the other features Rocket UI has - such as the ‘selected’ state in buttons. where buttons will automatically go to the ‘selected’ state when the url matches the url for that button. we also showed transitions. transitions on boxes, images and text. especially text.
you can create a simple text transition in minutes where you can change the display area, font size, bold, color and line-height (leading) and it will automatically create a transition between the two. they were very excited about that.
02. Happy Hour with Gregory Veen
completely unplanned. we’ve never meet Jeff or Greg Veen - two of the four founders of TypeKit. i just happened to come across Jeff’s video a few days ago which i posted here. it just so happened that my partner bumped into Greg and asked if he could spare some time before he flew back to the bay area to pick his brain.
we spent about 2 hours yesterday at Queen City Grill in Seattle to talk about startups, design tools and where it was going. it was great talking to Greg. he was very kind with his time and honest / open with his answers. if you ever get a chance to talk to Greg - do! his awesome.
03. Numbers
Rocket UI has been up for 17 days. in the past 16 days (we crunch numbers at the end of the day - midnight PST) we’ve found that our conversion rate of total visitors to total sign ups to be 12.64%. but considering that our site is also the portal for returning users we looked at new visitors to total sign ups and that came out to 19.32%
the way we got these numbers is simply by taking the total sign ups ÷ total visits and total sign ups ÷ new visits.
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next steps. we’ll be continuing our little Guerilla UX sessions with local designers in Seattle and improve Rocket UI based on our findings. if you’re a Seattle based designer who would like to participate or just give us feedback shoot us an email at support@RocketUI.com
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